Over the past couple years, I have been keeping a mental record of the things that growing inspection firms do, to ensure growth year after year. The industry has came a tremendously long way especially when it comes to technology, networking, education, and outsourcing. Growing businesses in every industry are constantly evolving, and that is no different in the inspection world. These are some items to consider when striving to grow your home inspection business.
In the last several months we’ve been fielding a number of recurring questions about HomeBinder.
Despite efforts otherwise, many inspectors have come to think that our business model is based on soliciting clients. When in fact, our true north is the homeowner and our job is to make sure that they have a great app to manage their largest asset.
These are the most common misconceptions that home inspectors have about HomeBinder:
Nine years ago next month I purchased the home I live in now. We’ve made a number of improvements over the years including a mudroom and partial central air, plus we upgraded a couple appliances, but….we haven’t had a professional come back and see how well things are maintaining (or not) and what we should be aware of…and I find that a bit illogical knowing homes and the industry as I do.
I live in Massachusetts. I start this entry with this statement because for those of you who are aware, Massachusetts takes one of the most restrictive stances on the “inspector-home pro” relationship. I’ll acknowledge that there is some growing awareness that this stance is neither practical nor helpful but at the present, this remains the anchor that the inspection community here generally lives by. Then, at the other end of the spectrum (without naming inspection firms or even states), I’ve spoken with numerous firms that either charge or are about to charge home pros to being part of “their list”.
In working with inspectors over the last 10 years, I’ve come to know that the topic of working with real estate agents as part of their business is polarizing. I’ve spoken to many inspectors that consider getting inspections from agents to be a vile practice (at best). Some do it but lament it, and others couldn’t imagine it any other way as they see it as the best way to grow their business. What I think is missing from the conversation is some good practical thinking about it.