New HomeBinder Homeowner Experience Has Launched!
We are excited to announce that our enhanced homeowner UI/UX is now live! This new HomeBinder platform includes the following exciting features:
– Improved navigation and workflows with an optimized user interface for desktop and mobile devices
– A brand new, curated “To-Do” section that better organizes tasks, and alerts homeowners about essential maintenance items and best practices to maintain a healthy home
– An updated home valuation tool that incorporates the homeowner’s loan information as well as appreciation for investments made, such as home improvements, maintenance items and appliances
– Business card branding that highlights all the partners supporting the homeowner
If you would like to learn more and see a demo, please contact firstname.lastname@example.org.
|Homeowner Survey |
We’re always looking to ensure homeowners and partners receive maximum value from HomeBinder. Recently, we surveyed our homeowner users to gain feedback on their most valued HomeBinder features, and to help validate/prioritize our new/planned features. Take a look at the results and what they had to say!
As a new Preferred Partner within The Mortgage Collaborative, we had a great time meeting a some of you in person at #TMCReunited2021! It was a week filled with building deeper relationships with our mortgage lender partners, meeting with industry thought leaders, and taking deeper dives into the mortgage industry. We’re so glad to bring collaboration and innovation to the TMC network.
If you are a TMC member, click here to learn more.
|Tips & Tricks/Training:|
Effective marketing and homeowner engagement is about using multiple touchpoints to reach your key audience. Here are three key points where you can enhance the messaging to your clients, and which have proven to drive very high acceptance rates.
PRIOR TO THE CLOSING OF THE TRANSACTION
Post an explanation on your website and Facebook/social page of the differentiated value you’re delivering that includes HomeBinder. That will also help you market your mortgage services to potential clients and real estate agents.
AT THE CLOSING OF THE TRANSACTION
Verbally explain to the client that “HomeBinder allows you to organize and save all related home information in one convenient online app. From centrally storing documents, receiving actionable maintenance reminders, and tracking projects, appliance recalls, and home value, HomeBinder will support you in all aspects of homeownership. HomeBinder is always private to the homeowner, is only available through an Authorized Partner, and is complimentary for the lifetime of your homeownership, as a thank you for your business.”
AFTER THE CLOSING OF THE TRANSACTION
Email the client, thanking them and reiterating the value of their HomeBinder subscription.
We have a variety of different marketing resources for you to use including videos, flyers, email scripts, and social media posts. You can locate your Marketing Kit, which includes branded flyers in your account, under the resources tab. We recommend taking advantage of all the materials in your Marketing Kit in order to educate and engage your homeowners to best support them in their homeownership journey.
If you need assistance, contact email@example.com.
|In the News: |
Announcing NJ Lenders
Here we grow again! NJ Lenders Corp has partnered with HomeBinder as our newest #lender provider. With the majority of its #loans derived from previous customer referrals, NJ Lenders Corp is a prime example of the “client for life” culture that HomeBinder offers. Learn more about this latest partnership here.
Meet Us at MBA Annual
The HomeBinder team will be participating in the Mortgage Bankers Association’s MBA Annual event, Oct 17-20! We are eager to connect with industry peers and attend these thoughtfully curated educational sessions. Click here to learn more about HomeBinder or email firstname.lastname@example.org to schedule a time to meet in person. See you there!