MAY 2021 PARTNER NEWSLETTER

WHAT’S NEW

Coming Soon…HomeBinder Platform Makeover Enhances User Experience!

We’re excited to announce a new version of the homeowner platform that will optimize the user experience and increase homeowner engagement with their HomeBinder.  The enhancements we’re releasing provide peace of mind and maximum home value to homeowners for what is likely their largest asset.  

Some highlights of the homeowner dashboard include:

  • Version 2.0 of our innovative home valuation tool that enables homeowners to run “what-if” scenarios to understand the impact investments or home improvements could have on value and equity 
  • A brand new Action Center to better organize and alert homeowners about essential maintenance items
  • New and improved navigation and workflows with an optimized user interface
  • An enhanced Home Professional Network search capability to connect homeowners to trusted professionals added by real estate agents, lenders, insurance providers  and inspectors

The new dashboard is targeted to be available in July.  If you are interested in learning more, getting a sneak preview of the dashboard, or have suggestions that could be a valuable addition for your clients, please contact sales@homebinder.com.

New Integration Enables Automated Upload of Appliance Information 

Announcing a new integration with our partner Source7 (www.source7.io). Source7’s AI is built on a foundation of household product intelligence and developed out of a need to assist numerous industries such as insurance, property management, home warranty, home monitoring, and many others with identifying common weaknesses in household products that increase risk in a home. 

This new integration will enable homeowners to simply take a picture of any appliance data plate and upload it to their HomeBinder. Partners such as inspectors and other home professionals can also auto-populate appliance data on behalf of the homeowner. The homeowner will automatically be alerted to recalls for appliances in their HomeBinder. As well, this data can also feed the home valuation estimate as recent purchases of appliances can increase the valuation inside the home. 

Sample interface:

HOMEBINDER TIPS/BEST PRACTICES 

As we all know, this is a highly competitive real estate market nationwide. To differentiate themselves and build relationships with real estate agents, our partners utilize HomeBinder to help to capture greater mindshare among agents and generate more referrals. 

Now the nearly 190,000 agents that have been added to HomeBinder by our partners have a profile where they can populate important information, such as trusted home professionals, into homeowners’ binders. This helps to create a lasting relationship between the homeowner and agent, and has been proven to generate referrals back to our partners.

HomeBinder provides all the necessary marketing collateral, such as flyers, videos and email templates to make it easy to educate agents and homeowners of the value of HomeBinder. 

Sample of collateral:

For more information or examples of marketing collateral, please contact support@homebinder.com.

IN THE NEWS

Webinar Recording: Home Inspection Pro Office Integration with HomeBinder

Home Inspectors: In case you missed it …. Here is a link to a recent webinar that HomeBinder and Home Inspection Pro (HIP) delivered. Home Inspector Pro’s Marketing Director Kayla Sterner, and Director of Support Dan McConnon talk with HomeBinder about how it can help your business and how it integrates with Home Inspector Pro Office.

 

Recent Blog Post: How Do You Leverage the CFPB to Retain Homebuyers?

First-time buyers currently represent nearly a third of the homeownership market. As the market is evolving, so are borrower expectations, necessitating a fresh look at consumer engagement and the resources that are available to help meet current needs. This post by Pete Paglia is designed to give a better understanding of what the Consumer Financial Protection Bureau (CFPB) communicates to homebuyers, and identifies how using this educational guidance can help improve lender credibility within respective borrower communities.