What’s New at HomeBinder – December 2021

We’ve partnered with Thumbtack to expand homeowners’ access to home service professionals
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We are excited to announce a new integration with Thumbtack. The integration expands upon the more than 23,000 recommended service providers already listed in HomeBinder to provide consumers with access to hundreds of thousands of home service professionals across every county in the U.S. Partners can populate the ‘Home Service Provider’ tab with a personalized list of recommended home service professionals, strengthening their relationships with those referral partners while providing a valuable service to homeowners. We hope most of you have done this considering how valuable your vetted network is to homeowners. To date we have thousands of home professionals across the country added by our community of partners and real estate agents, however, there are instances where homeowners are requesting additional options for service professionals beyond what exists in the directory. Partnering with Thumbtack enhances HomeBinder’s ability to connect homeowners with local handymen, electricians, painters, and more — and each time homeowners are helped by their HomeBinder, they are reminded of the home inspector, mortgage lender, insurance provider, real estate agent, or other authorized professionals who gifted it to them.  

If you would like to learn more and see a demo, please contact sales@homebinder.com.  
Real Estate Agent Survey According to our latest real estate agent survey, 60% say their top priority for 2022 is to utilize technology to improve the homeowner experience. Recognizing the value of HomeBinder to build asset value and provide peace of mind for clients throughout the life of homeownership, 40% of agents on HomeBinder have referred one or more clients this year to a business that has co-branded with them. Given that businesses are increasingly prioritizing home purchasers to drum up business heading into 2022, HomeBinder fosters referrals from real estate agents by improving the homeowner experience, creating rapid ROI!

If you would like to learn more and see a demo, please contact sales@homebinder.com
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January 24-27 Nashville, TN
MBA IMB

MBA’s Independent Mortgage Bankers Conference 2022 (IMB22) is the epicenter for IMBs of all sizes and models and their leadership teams. We’re excited to hear new solutions, actionable advice, and the data and analytics needed to improve the bottom line. To schedule some time in person please email meg@homebinder.com. See you there! 
Tips & Tricks/Training Home Value Estimate + Mortgage Coach
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Through the integration of our adaptive home valuation tool with Mortgage Coach, we enable homeowners to consistently re-engage their lenders throughout the life of the loan. Borrowers on HomeBinder that view their home value can now, with one-click, leverage the trusted insight and accuracy of Mortgage Coach’s Total Cost Analysis (TCA) to compare how their current mortgage would perform against a standard or a cash-out refinance. Our integration allows lenders utilizing Mortgage Coach to provide automated mortgage reviews on a semi-annual basis, and also empower their borrowers on HomeBinder with an interactive financial modeling experience. For instance, homeowners can adjust variables to see how applying additional money toward their monthly principal would shorten the length of their mortgage and save money on interest. This creates a unique opportunity to build lasting relationships with borrowers and drive repeat business! 

Check out a few more in-depth guides here:
Home Value Estimate One-Pager
Mortgage Coach + HomeBinder One-Pager 

If you would like to learn more and see a demo, please contact sales@homebinder.com.  
   
In the News 

Mortgage Coach and HomeBinder partner to engage homeowners in actively managing home financing across the homeownership lifecycle →  Read more here

Pete on the Lykken on Lending Podcast →  Listen in here!  

If you missed it! Check out the recording of our presentation with Mortgage Coach for The Mortgage Collaborative’s 12 Days of TMC Keynote Series. Watch here → How to Squash Revenue Fears by Thinking Beyond the Transaction – featuring Danny Horanyi from Celebrity Home Loans. 

Jack Huntress of HomeBinder on Improving Borrower Retention →  Read Q&A here!
… and finally, Happy Holidays! 🎄
We look forward to working with you in 2022! 
Be sure to catch up on past newsletters by visiting our newsletter archive here

What’s New at HomeBinder – October 2021

What’s New

New HomeBinder Homeowner Experience Has Launched!

We are excited to announce that our enhanced homeowner UI/UX is now live! This new HomeBinder platform includes the following exciting features:

– Improved navigation and workflows with an optimized user interface for desktop and mobile devices
– A brand new, curated “To-Do” section that better organizes tasks, and alerts homeowners about essential maintenance items and best practices to maintain a healthy home
– An updated home valuation tool that incorporates the homeowner’s loan information as well as appreciation for investments made, such as home improvements, maintenance items and appliances 
– Business card branding that highlights all the partners supporting the homeowner

If you would like to learn more and see a demo, please contact sales@homebinder.com
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Homeowner Survey 

We’re always looking to ensure homeowners and partners receive maximum value from HomeBinder. Recently, we surveyed our homeowner users to gain feedback on their most valued HomeBinder features, and to help validate/prioritize our new/planned features. Take a look at the results and what they had to say! 
Click the link below to see the results!
View the Results
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#TMCReunited2021 

As a new Preferred Partner within The Mortgage Collaborative, we had a great time meeting a some of you in person at #TMCReunited2021!  It was a week filled with building deeper relationships with our mortgage lender partners, meeting with industry thought leaders, and taking deeper dives into the mortgage industry. We’re so glad to bring collaboration and innovation to the TMC network.

If you are a TMC member, click here to learn more.   
Tips & Tricks/Training:

Marketing Kit


Effective marketing and homeowner engagement is about using multiple touchpoints to reach your key audience. Here are three key points where you can enhance the messaging to your clients, and which have proven to drive very high acceptance rates. 

PRIOR TO THE CLOSING OF THE TRANSACTION

Post an explanation on your website and Facebook/social page of the differentiated value you’re delivering that includes HomeBinder. That will also help you market your mortgage services to potential clients and real estate agents. 

AT THE CLOSING OF THE TRANSACTION

Verbally explain to the client that “HomeBinder allows you to organize and save all related home information in one convenient online app. From centrally storing documents, receiving actionable maintenance reminders, and tracking projects, appliance recalls, and home value, HomeBinder will support you in all aspects of homeownership. HomeBinder is always private to the homeowner, is only available through an Authorized Partner, and is complimentary for the lifetime of your homeownership, as a thank you for your business.” 

AFTER THE CLOSING OF THE TRANSACTION

Email the client, thanking them and reiterating the value of their HomeBinder subscription.   

We have a variety of different marketing resources for you to use including videos, flyers, email scripts, and social media posts. You can locate your Marketing Kit, which includes branded flyers in your account, under the resources tab. We recommend taking advantage of all the materials in your Marketing Kit in order to educate and engage your homeowners to best support them in their homeownership journey. 

If you need assistance, contact support@homebinder.com.
HomeBinder for Homeowners
In the News: 

Announcing NJ Lenders

Here we grow again! NJ Lenders Corp has partnered with HomeBinder as our newest #lender provider. With the majority of its #loans derived from previous customer referrals, NJ Lenders Corp is a prime example of the “client for life” culture that HomeBinder offers. Learn more about this latest partnership here.  

Meet Us at MBA Annual

The HomeBinder team will be participating in the Mortgage Bankers Association’s MBA Annual event, Oct 17-20!  We are eager to connect with industry peers and attend these thoughtfully curated educational sessions. Click here to learn more about HomeBinder or email meg@homebinder.com to schedule a time to meet in person. See you there! 
Copy of MBA Annual (Instagram Post)

MAY 2021 PARTNER NEWSLETTER

WHAT’S NEW

Coming Soon…HomeBinder Platform Makeover Enhances User Experience!

We’re excited to announce a new version of the homeowner platform that will optimize the user experience and increase homeowner engagement with their HomeBinder.  The enhancements we’re releasing provide peace of mind and maximum home value to homeowners for what is likely their largest asset.  

Some highlights of the homeowner dashboard include:

  • Version 2.0 of our innovative home valuation tool that enables homeowners to run “what-if” scenarios to understand the impact investments or home improvements could have on value and equity 
  • A brand new Action Center to better organize and alert homeowners about essential maintenance items
  • New and improved navigation and workflows with an optimized user interface
  • An enhanced Home Professional Network search capability to connect homeowners to trusted professionals added by real estate agents, lenders, insurance providers  and inspectors

The new dashboard is targeted to be available in July.  If you are interested in learning more, getting a sneak preview of the dashboard, or have suggestions that could be a valuable addition for your clients, please contact sales@homebinder.com.

New Integration Enables Automated Upload of Appliance Information 

Announcing a new integration with our partner Source7 (www.source7.io). Source7’s AI is built on a foundation of household product intelligence and developed out of a need to assist numerous industries such as insurance, property management, home warranty, home monitoring, and many others with identifying common weaknesses in household products that increase risk in a home. 

This new integration will enable homeowners to simply take a picture of any appliance data plate and upload it to their HomeBinder. Partners such as inspectors and other home professionals can also auto-populate appliance data on behalf of the homeowner. The homeowner will automatically be alerted to recalls for appliances in their HomeBinder. As well, this data can also feed the home valuation estimate as recent purchases of appliances can increase the valuation inside the home. 

Sample interface:

HOMEBINDER TIPS/BEST PRACTICES 

As we all know, this is a highly competitive real estate market nationwide. To differentiate themselves and build relationships with real estate agents, our partners utilize HomeBinder to help to capture greater mindshare among agents and generate more referrals. 

Now the nearly 190,000 agents that have been added to HomeBinder by our partners have a profile where they can populate important information, such as trusted home professionals, into homeowners’ binders. This helps to create a lasting relationship between the homeowner and agent, and has been proven to generate referrals back to our partners.

HomeBinder provides all the necessary marketing collateral, such as flyers, videos and email templates to make it easy to educate agents and homeowners of the value of HomeBinder. 

Sample of collateral:

For more information or examples of marketing collateral, please contact support@homebinder.com.

IN THE NEWS

Webinar Recording: Home Inspection Pro Office Integration with HomeBinder

Home Inspectors: In case you missed it …. Here is a link to a recent webinar that HomeBinder and Home Inspection Pro (HIP) delivered. Home Inspector Pro’s Marketing Director Kayla Sterner, and Director of Support Dan McConnon talk with HomeBinder about how it can help your business and how it integrates with Home Inspector Pro Office.

 

Recent Blog Post: How Do You Leverage the CFPB to Retain Homebuyers?

First-time buyers currently represent nearly a third of the homeownership market. As the market is evolving, so are borrower expectations, necessitating a fresh look at consumer engagement and the resources that are available to help meet current needs. This post by Pete Paglia is designed to give a better understanding of what the Consumer Financial Protection Bureau (CFPB) communicates to homebuyers, and identifies how using this educational guidance can help improve lender credibility within respective borrower communities.


APRIL 2021 PARTNER NEWSLETTER

WHAT’S NEW

HomeBinder Launching Enhanced Home Valuation Tool

Automated Valuation Models (AVMs) on the market today calculate a property’s value at a specific point in time based upon comparable properties in the neighborhood. These AVM’s do not know or reflect any updates/investments have been made on the property or within the home.  

HomeBinder is enhancing our home valuation tool by enabling homeowners to better predict their home value and equity based upon planned home improvement projects or investments made on the property or within the home. A “What If?” scenario not only helps homeowners understand how best to maximize home value, it also provides opportunities for homeowners to re-engage with businesses that they trust.

Sample “What If” Scenario

This exciting enhancement is launching this quarter.  To learn more, please contact sales@homebinder.com.

Upcoming Webinar: HomeBinder and Home Inspector Pro, “Integrations That Work” 

We are excited to be co-hosting this webinar with Home Inspector Pro, one of our premier integration partners in the home inspection market, on Sunday, April 11, 2021, 7:30 PM EDT / 4:30 PM PDT.  We will be covering the integration between Home Inspector Pro Office and HomeBinder and the numerous opportunities for inspectors to grow their business, create lasting relationships with agents, and continue to market themselves long after the inspection is over.  

The link to add the webinar to your calendar is below.  If you cannot join the webinar live, you can watch the recording at a later date.  

Click Here to Join

Add to Calendar    Add to Google Calendar    Add to Yahoo Calendar

HOMEBINDER TIPS/BEST PRACTICES 

Don’t Miss Out on More Five Star Reviews!

Since launching our Review widget we have helped our partners receive and add thousands of additional five star reviews to their review platform of choice!  

The optimal time for your client to review your service is immediately upon receipt of their HomeBinder. The ratings and reviews from HomeBinder can be linked to your review system of choice (ex. Google, Facebook, Social Survey, etc.), creating an ancillary “net” to catch and publish additional positive reviews. Only four and five star reviews will automatically post to your review platform, any lower ratings will come to you for review. 

For information on how to add your review profile to your account, contact support@homebinder.com.  

IN THE NEWS

HOMEBINDER ANNOUNCES PARTNERSHIP WITH CELEBRITY HOME LOANS!